Philip Kotler - Wikipedia
Philip Kotler (born May 27, 1931) is an American He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on and Control, now in its 15th edition, [when?] and the world's most widely adopted textbook in graduate schools of ... Read Article
Market (economics) - Wikipedia
In his Principles of Economics circumstances) to provide a more complete picture of the nature of marketing in 1981. Businesses market their products/services to a specific segments of consumers. Kotler, P. and Keller, K.L., Marketing Management, Prentice Hall 2011. Baker, ... Read Article
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Intrapreneurship is known as the practice of a corporate management style that The American Heritage Dictionary of the English Language included the term 'intrapreneur' in its 3rd 1992 Edition. Employees, such as marketing executives or perhaps those engaged in a special ... Read Article
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